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Hänseler AG Privacy Policy

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Scope of application and responsibility

The protection of personal data of our contact persons at customers, suppliers, interested parties and partners, as well as users of our website, is an important concern for Hänseler AG, Industriestrasse 35, 9100 Herisau Switzerland. For this reason, Hänseler AG processes personal data in accordance with the legal requirements in Switzerland (in particular the Federal Act on Data Protection “DSG” and the EU Data Protection Regulation (DSGVO) for the protection of personal data and data security.

Name and address of the controller

Hänseler AG
Data Protection Officer
Industriestrasse 35
9100 Herisau, Switzerland
Telephone: +41 71 353 58 58
E-mail: info@haenseler.ch
 

1. Data categories, purpose of processing and legal basis

In the context of cooperation with business partners, Hänseler AG processes personal data for the following purposes:

  • Communication with business partners about products, services and projects, e.g. for requests for quotations
  • Managing the (contractual) business relationships between Hänseler AG and the business partner, e.g. for orders for products and services through to payment processes, for accounting, billing and debt collection purposes
  • Carrying out marketing campaigns, market analyses, customer surveys, customer events or similar activities
  • For automatic data collection and processing by the web server when you visit our website
  • Protecting the security of our products and services and our website, preventing and detecting security risks, fraudulent activities or other criminal or malicious acts
  • Complying with legal requirements (e.g. retention obligations under tax and commercial law), carrying out compliance screenings and special contractual components (e.g. standards requirements)
  • Enforcing existing contracts and for the assertion, exercise and defense of legal claims
 

For the aforementioned purposes, Hänseler may process the following categories of personal data:

  • Contact information, such as first and last name, business address, business telephone number, business mobile phone number, business fax number and business e-mail address
  • Other information whose processing is necessary in the context of a project or the processing of a contractual relationship or which is voluntarily provided by our contact persons, such as orders placed, inquiries made or other project details
  • Information that can be collected from publicly available sources (e.g. title, job title)
  • information on relevant court proceedings and other legal disputes in which business partners are involved, insofar as this is required as part of compliance screenings
  • The processing of personal data is necessary to achieve the above-mentioned purposes, including the performance of the (contractual) business relationship with the business partner.

 

2. Responsible body in the company (data protection officer)

If you have any questions, concerns or suggestions on the subject of data protection, you can contact our data protection officer at any time:

Hänseler AG
Data Protection Officer
Industriestrasse 35
9100 Herisau, Switzerland
Telephone: +41 71 353 58 58
E-mail: info@haenseler.ch
 

3. Transmission and disclosure of personal data

Hänseler AG may transfer personal data to partners (e.g. subcontractors, web and IT service providers) for the above-mentioned purposes, but only if this is necessary to fulfill the above-mentioned purposes.

Hänseler AG may transfer personal data to courts, supervisory authorities or law firms insofar as this is legally permissible and necessary to comply with applicable law or to assert, exercise or defend legal claims.

Data will only be transferred to countries outside Switzerland, the EU or the EEA if this is necessary for the performance of general business transactions as described under point 1 or is required by law.
 

4. Data processing when visiting our website

Our website can be visited and used for information purposes at any time without having to provide or collect personal data. We automatically collect and process the necessary (pseudonymous) technical data (e.g. URL, IP address, etc.) so that you can view our website in a user-friendly, stable and secure manner.

This data is temporarily stored in so-called server log files. There is no personal evaluation of this data and it is not merged with other data sources.
 

5. Use of cookies

Some of our websites use so-called cookies. Cookies are used to make our websites user-friendly and attractive and to enable the use of certain functions. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general. If cookies are deactivated, the functionality of our websites may be restricted.

Cookies are stored on the basis of Art. 27 para. 1 FADP and Art. 6 para. 1 lit. a and f GDPR.

The website operator has a legitimate interest in analyzing user behavior in order to continuously optimize its website. We have activated the IP anonymization function on our website. This means that your IP address will be shortened and anonymized by Google within the EU or in other signatory states to the Agreement before being transmitted to the USA.

We currently use the following cookies for analysis and advertising purposes:

Bing Ads

The website operator uses conversion tracking from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Bing Ads stores a cookie on your computer if you have reached our website via a Microsoft Bing ad. In this way, Microsoft Bing and we can recognize that someone has clicked on an ad, has been redirected to our website and has reached a predetermined target page (conversion page). We only learn the total number of users who clicked on a Bing ad and were then forwarded to the conversion page. No personal information about the identity of the user is disclosed.

If you do not want information about your behavior to be used by Microsoft as explained above, you can refuse the setting of a cookie required for this - for example, by setting your browser to generally deactivate the automatic setting of cookies. You can also prevent the collection of data generated by the cookie and related to your use of the website and the processing of this data by Microsoft by clicking on the following link: https://account.microsoft.com/privacy/ad-settings/signedout?lang=de-DE to declare your objection. Further information on data protection and the cookies used by Microsoft and Bing Ads can be found on the Microsoft website at https://privacy.microsoft.com/de-de/privacystatement


Facebook Pixel

This website uses Facebook's visitor action pixel to measure conversions. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy. This allows Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the website operator.

The use of Facebook Pixel is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising measures including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing carried out by Facebook after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the secure implementation of the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

You can find further information on protecting your privacy in Facebook's data protection information: https://de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function “Custom Audiences” in the settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of Google Ads is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in marketing its service products as effectively as possible.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google AdWOrds Conversion

The website operator uses tools for “online marketing” from Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This serves to recognize that a visitor has come to our website via a Google ad. Google uses cookies that are stored on your computer and enable your use of the website to be analyzed. The cookies for so-called conversion tracking are set when you click on an advertisement placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If you wish to prevent conversion tracking, you can set your browser to block cookies from the domain “googleadservices.com”. You can also exercise your right to opt-out via the page: http://www.networkadvertising.org/choices/. If you would like to find out more about these methods or what options you have to prevent this information from being used by Google, click here: https://www.google.com/settings/u/0/ads/authenticated.

Google Analytics

The website operator uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, length of visit, operating systems used and origin of the user. This data may be summarized by Google in a profile that is assigned to the respective user or their end device.

We can also use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data records and uses machine learning technologies for data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.

The use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://privacy.google.com/businesses/controllerterms/mccs/.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. You can find more information on how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded an order processing contract with Google and fully implement the strict requirements of the Swiss data protection authorities when using Google Analytics.

Storage duration

Data stored by Google at user and event level that is linked to cookies, user IDs or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Details can be found at the following link: https://support.google.com/analytics/answer/7667196?hl=de.

Google Fonts

The website operator uses Google Fonts on its Internet pages. Google Fonts is a service provided by Google Inc (“Google”). These web fonts are integrated by a server call, usually a Google server in the USA. This tells the server which of our web pages you have visited. The IP address of the browser of the end device of the visitor to this website is also stored by Google. You can find more information in Google's privacy policy, which you can access here:

www.google.com/fonts#AboutPlace:about

www.google.com/policies/privacy/

Google ReCAPTCHA

The website operator uses “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to check whether data is entered on this website (e.g. in a contact form) by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website by the website visitor or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The data is stored and analyzed on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its website from abusive automated spying and SPAM. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

For more information about Google reCAPTCHA, please refer to the Google Privacy Policy and the Google Terms of Use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de

Google Tag Manager

The website operator uses Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store any cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated via it. However, Google Tag Manager records your IP address, which may also be transmitted to Google's parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

Youtube

The website operator integrates videos from YouTube. The operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the transfer of data to YouTube partners is not necessarily excluded by the extended data protection mode. For example, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video.

As soon as you start a YouTube video on this website, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube can store various cookies on your end device after starting a video or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to record video statistics, improve user-friendliness and prevent fraud attempts.

If necessary, further data processing operations may be triggered after the start of a YouTube video, over which we have no influence.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

Further information about data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.
 

6. Newsletter

With your consent, you can subscribe to our newsletter, with which we inform you about our current interesting offers. We use the opt-in procedure to subscribe to our newsletter. The only mandatory information for sending the newsletter is your e-mail address, salutation, title, first name and surname, which we store after your registration. The legal basis for the processing of your data in connection with our newsletter is Art. 27 para. 1 FADP and Art. 6 para. 1 lit. a GDPR. You can revoke your consent to receive the newsletter at any time and unsubscribe from the newsletter. You can declare your revocation at any time by clicking on the link provided in every newsletter email.

Your mandatory data will be managed on the Mailchimp servers. You can find out more about Mailchimp's privacy policy via the following link. https://mailchimp.com/legal/privacy/#3._Privacy_for_Contacts
 

7. Registration for downloads from our website

For certain documents and documentation that we make available to you as downloads on our website, you will need to register. The personal data will be used exclusively for the purpose described under point 1. Your personal data will not be passed on to third parties. Hänseler AG offers a wide range of information on its website, most of which is available without specific registration.
 

8. How long will your data be stored?

In general, we only store personal data for as long as is necessary to fulfill the business process of the respective data processing or until you request us to delete the personal data for legitimate reasons. After these storage periods have expired, they are deleted at irregular intervals, unless the personal data is still required for the inheritance processes listed under point 1.
 

9. Right to revoke declarations of consent given

If our contact person has given consent to process their personal data, the contact person has the right to revoke the consent given at any time with effect for the future, i.e. the revocation does not affect the lawfulness of the processing carried out by the revocation on the basis of the consent.

After revocation, Hänseler AG may only continue to process the personal data to the extent that we can support the processing on another legal basis. The handing over of business cards also constitutes consent in the above sense.

The objection can be made in any form and must be sent in writing to the following address:

Hänseler AG
Data Protection Officer
Industriestrasse 35
9100 Herisau, Switzerland
 

10. Right to information, correction, deletion or restriction of your personal data

Every data subject has the right of access, rectification, erasure and the right to restriction of personal data (Articles 15/16/17/18 GDPR).

You can contact us at any time to assert your rights as a data subject.

Hänseler AG
Data Protection Officer
Industriestrasse 35
9100 Herisau, Switzerland

You also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the FADP or the GDPR.
 

11. Amendments to this privacy policy

We expressly reserve the right to amend this Privacy Policy at any time. If such changes are made, we will publish them immediately on our website. The privacy policy published on our website shall apply in each case.